| The RainRaker Vision |
Peter
Drucker wrote that ‘innovation and marketing’ are the two most
important capabilities of competitive
advantage. And yet, it has been recognized by numerous business
leaders and gurus
that innovation is a considerable challenge within the enterprise.
The accelerating pace of
change means that the enterprise has to innovate faster and find
effective ways of generating and developing ideas.
Supporting human capital, and recognizing talent are essential to any successful innovation program. Effective knowledge creation and knowledge sharing are at the heart of the innovation problem. While email, web searches and social networking are the leading activities for Internet users, there remains organizational barriers to innovation within the firm. Simplifying access to information, sharing knowledge and socializing ideas has been the goal of many leading companies, including Yahoo, Google, Wikipedia, etc. In Mobilizing Minds: creating wealth from talent in the 21st century organization, (2007) McKinsey consultants, Bryan and Joyce, wrote: "Increasingly, the great new opportunity is for a large company to liberate the latent mind power of its tens of thousands of workers to capture rents in their day-to-day jobs...that makes us quite comfortable believing that even the average company, in nearly any industry or headquartered in any geography, should be able to target an increase in profit per employee of 30 to 60 percent or more simply by investing in designing and building the stategic organizational capabilities needed to mobilize mind power." (pp 40-41) The RainRaker suite of products and Services empower the enterprises to tap the combined wisdom of their staff, customers and suppliers. RainRaker takes a unique approach to knowledge creation by aligning rewards with corporate strategy in order to motivate as much idea generation as possible. RainRaker identifies and values ideas at all levels, and does not just determining winners or loosers. RainRaker identifies talent, and motivates employees to be the best that they can be, and contribute to all aspects of ideation and organizational improvement. These techniques are integrated with powerful social networking software designed specifically for the enterprise. The RainRaker approach creates a marketplace of ideas that tests and refines new ideas to improve the quality and creativity of the innovation system. This is a significant improvement on other expert knowledge systems. In summary, Our Vision is to become the company of choice for innovation and knowledge management in the enterprise. |
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